<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><atom:link rel="hub" href="http://tumblr.superfeedr.com/" xmlns:atom="http://www.w3.org/2005/Atom"/><description>Co-founder of Mobelux. I love great design, well thought-out products and good beer.</description><title>Jeff Rock</title><generator>Tumblr (3.0; @jeffrock)</generator><link>http://jeffrock.tumblr.com/</link><item><title>Oh man. I forgot about Cheez Balls.</title><description>&lt;img src="http://25.media.tumblr.com/f6db18bd3c1f78d41a39723aaedff173/tumblr_mmbic5Dt9e1r048glo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Oh man. I forgot about Cheez Balls.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/49723236237</link><guid>http://jeffrock.tumblr.com/post/49723236237</guid><pubDate>Sun, 05 May 2013 18:20:27 -0400</pubDate></item><item><title>Jeff Rock: Wii + U</title><description>&lt;a href="http://jrock.co/10uDFHa"&gt;Jeff Rock: Wii + U&lt;/a&gt;: &lt;p&gt;Wii U and the importance of non-complacent design.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/49439070790</link><guid>http://jeffrock.tumblr.com/post/49439070790</guid><pubDate>Thu, 02 May 2013 10:55:05 -0400</pubDate><category>design</category><category>gaming</category></item><item><title>The Elixr Blog:

Elixr 1.0.2 Now Available
The 1.0.2 version of...</title><description>&lt;iframe src="//www.tumblr.com/video/jeffrock/49358934281/400" id="tumblr_video_iframe_49358934281" class="tumblr_video_iframe" width="400" height="473" style="display:block;background-color:transparent;overflow:hidden;" allowTransparency="true" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://elixr.tumblr.com/post/49354951683/elixr-1-0-2-now-available-the-1-0-2-version-of" class="tumblr_blog" target="_blank"&gt;The Elixr Blog&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;strong&gt;Elixr 1.0.2 Now Available&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The 1.0.2 version of the Elixr app is now available. Improvements since our 1.0 release include:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Username autocomplete (as shown in video). Just start typing the ‘@’ character in any text field and we’ll figure out who you’re trying to mention.&lt;/li&gt;
&lt;li&gt;New activity notification. The account icon will pulse briefly when you have new followers, comments, or likes in your Activity Feed.&lt;/li&gt;
&lt;li&gt;Better Foursquare results when finding a venue during posting.&lt;/li&gt;
&lt;li&gt;Runs on the iPad in iPhone size.&lt;/li&gt;
&lt;li&gt;Bug fixes and optimizations. Because who doesn’t want a better app?&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;If you have Elixr installed, the App Store should offer you the upgrade automatically. Or, you can &lt;a href="http://appstore.com/elixr/elixr" target="_blank"&gt;install it&lt;/a&gt;.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Gettin’ better every day. Also, did you know that long pressing on the comment button presents a quick editor?&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/49358934281</link><guid>http://jeffrock.tumblr.com/post/49358934281</guid><pubDate>Wed, 01 May 2013 10:05:00 -0400</pubDate></item><item><title>Jeff Rock: Tumblr Play</title><description>&lt;a href="http://jrock.co/15W4dJs"&gt;Jeff Rock: Tumblr Play&lt;/a&gt;: &lt;p&gt;Before Twitter #music, there was Tumblr Play.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/48937713983</link><guid>http://jeffrock.tumblr.com/post/48937713983</guid><pubDate>Fri, 26 Apr 2013 13:04:53 -0400</pubDate></item><item><title>Jeff Rock: The New $100</title><description>&lt;a href="http://jeffrock.com/the-new-100.html"&gt;Jeff Rock: The New $100&lt;/a&gt;: &lt;p&gt;In short: woof.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/48815086424</link><guid>http://jeffrock.tumblr.com/post/48815086424</guid><pubDate>Wed, 24 Apr 2013 20:45:27 -0400</pubDate><category>design</category><category>ugly</category></item><item><title>Jeff Rock: Improving on the Silence</title><description>&lt;a href="http://jeffrock.com/improving-on-the-silence.html"&gt;Jeff Rock: Improving on the Silence&lt;/a&gt;: &lt;p&gt;Silent contemplation can be a powerful thing.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/48617306923</link><guid>http://jeffrock.tumblr.com/post/48617306923</guid><pubDate>Mon, 22 Apr 2013 11:56:00 -0400</pubDate></item><item><title>Moving In</title><description>&lt;a href="http://bit.ly/13oyVeb"&gt;Moving In&lt;/a&gt;: &lt;p&gt;A few thoughts on abandoned blogs and how the apps that we use are like second homes.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/48277378880</link><guid>http://jeffrock.tumblr.com/post/48277378880</guid><pubDate>Thu, 18 Apr 2013 10:05:43 -0400</pubDate><category>design</category><category>development</category></item><item><title>Well, at least there’s one plug here that I never have to...</title><description>&lt;img src="http://25.media.tumblr.com/6e820cee833b0f1552b1a52baf3e6ef4/tumblr_ml9rsbSmby1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Well, at least there’s one plug here that I never have to worry about. (at The Fitzwilliam Hotel)&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/47998532542</link><guid>http://jeffrock.tumblr.com/post/47998532542</guid><pubDate>Sun, 14 Apr 2013 19:55:22 -0400</pubDate></item><item><title>There’s a reason we call her “Hurricane...</title><description>&lt;img src="http://25.media.tumblr.com/efb1357b3390e86a4dc156ddec7f2c01/tumblr_mkll5pqCLg1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;There’s a reason we call her “Hurricane Penny.”&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/46883931747</link><guid>http://jeffrock.tumblr.com/post/46883931747</guid><pubDate>Mon, 01 Apr 2013 18:29:48 -0400</pubDate></item><item><title>Elixr:

Making a Negroni with Buzz Andersen
Buzz Andersen (buzz...</title><description>&lt;iframe class="tumblr_audio_player tumblr_audio_player_46505672598" src="http://jeffrock.tumblr.com/post/46505672598/audio_player_iframe/jeffrock/tumblr_mkdgfycBq41s7m1is?audio_file=http%3A%2F%2Fwww.tumblr.com%2Faudio_file%2Fjeffrock%2F46505672598%2Ftumblr_mkdgfycBq41s7m1is" frameborder="0" allowtransparency="true" scrolling="no" width="500" height="169"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://elixr.tumblr.com/post/46502738151/making-a-negroni-with-buzz-andersen-buzz-andersen" class="tumblr_blog" target="_blank"&gt;Elixr&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;strong&gt;Making a Negroni with Buzz Andersen&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://log.scifihifi.com" target="_blank"&gt;Buzz Andersen&lt;/a&gt; (buzz on Elixr) graciously chatted with me (Marc) about his love of cocktails. I know a lot more about consuming cocktails than making them, and I suspect some other Elixr members are in the same boat. So, I asked Buzz to take us through how to make a simple cocktail that uses basic ingredients and tools we may already own. He chose the &lt;a href="http://en.wikipedia.org/wiki/Negroni" target="_blank"&gt;Negroni&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Ingredients&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Gin&lt;/li&gt;
&lt;li&gt;Campari&lt;/li&gt;
&lt;li&gt;Sweet vermouth&lt;/li&gt;
&lt;li&gt;Ice&lt;/li&gt;
&lt;li&gt;Orange peel as garnish&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Equipment&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;Mixing glass&lt;/li&gt;
&lt;li&gt;Bar spoon or stirrer of some sort&lt;/li&gt;
&lt;li&gt;Strainer&lt;/li&gt;
&lt;li&gt;Drinking glass (a cocktail glass to serve up, or an old-fashioned glass to serve on the rocks)&lt;/li&gt;
&lt;li&gt;Knife or peeler&lt;/li&gt;
&lt;/ul&gt;&lt;p&gt;&lt;strong&gt;Steps&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;&lt;li&gt;Pour 1 oz. each of gin, Campari, and sweet vermouth into the mixing glass.&lt;/li&gt;
&lt;li&gt;Add ice to the mixing glass.&lt;/li&gt;
&lt;li&gt;Gently stir the contents of the mixing glass for 20 seconds.&lt;/li&gt;
&lt;li&gt;Pour the contents of the mixing glass through the strainer into the drinking glass. If serving in an old-fashioned glass, add fresh ice to the old-fashioned glass before straining.&lt;/li&gt;
&lt;li&gt;Garnish the drink with a slice of orange peel made using a knife or peeler.&lt;/li&gt;
&lt;li&gt;Enjoy!&lt;/li&gt;
&lt;/ol&gt;&lt;p&gt;Buzz also notes that if you get into making the Negroni often, a pinch of salt to the mixing glass can soften the edge of the Campari and thus improve the drink.&lt;/p&gt;
&lt;p&gt;Apologies that my part of the audio has a ring to it. I need to invest in a good microphone. But, Buzz sounds great and I learned a lot, including the difference between a shaker and jigger!&lt;/p&gt;
&lt;p&gt;The Negroni photos were kindly taken by Buzz.&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/a3cfc400ba38598147a05eaaee8e9acb/tumblr_inline_mk8a7eC6m71qz4rgp.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/3ce8ab7c07d102f1feb17d019888b0c6/tumblr_inline_mk8a8ln4Ig1qz4rgp.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/e9c5bd8944ef42639a040f59273193d6/tumblr_inline_mk8a9kUlpD1qz4rgp.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/bd3f0e5adc2e0732faf9b1d0c2954c7b/tumblr_inline_mk8aamIl8t1qz4rgp.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img alt="image" src="http://media.tumblr.com/70a5f6de59f2b978a2c33cc090cfbe2b/tumblr_inline_mk8abj5avs1qz4rgp.jpg"/&gt;&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;This just gave me a strong desire to start an &lt;a href="http://elxr.co" target="_blank"&gt;Elixr&lt;/a&gt; podcast.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/46505672598</link><guid>http://jeffrock.tumblr.com/post/46505672598</guid><pubDate>Thu, 28 Mar 2013 10:10:00 -0400</pubDate><category>elixr</category></item><item><title>Hooold it…</title><description>&lt;img src="http://24.media.tumblr.com/36ecd61ac2ce37d2f000cbd783e05118/tumblr_mkc75uNt7G1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Hooold it…&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/46445350928</link><guid>http://jeffrock.tumblr.com/post/46445350928</guid><pubDate>Wed, 27 Mar 2013 16:49:06 -0400</pubDate></item><item><title>marc:

I like to think that if I were in Richmond right now, it...</title><description>&lt;img src="http://24.media.tumblr.com/0562ee300c9fc63c5f1a515c81140422/tumblr_mk28s1141h1qz4g4to1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://marclafountain.com/post/45985305905/i-like-to-think-that-if-i-were-in-richmond-right" class="tumblr_blog" target="_blank"&gt;marc&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;I like to think that if I were in Richmond right now, it would be dark. All the olive spears would be blocking out the sun.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Love you guys.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/45989876070</link><guid>http://jeffrock.tumblr.com/post/45989876070</guid><pubDate>Fri, 22 Mar 2013 09:53:58 -0400</pubDate><category>elixr</category></item><item><title>marc:

Why, hello there.

Movin’ on up.</title><description>&lt;img src="http://24.media.tumblr.com/81f790c51ffcc8294d38a6f411ad9b6c/tumblr_mk16ge1S5H1qz4g4to1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://marclafountain.com/post/45940496958/why-hello-there" class="tumblr_blog" target="_blank"&gt;marc&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;Why, hello there.&lt;/p&gt;&lt;/blockquote&gt;

&lt;p&gt;Movin’ on up.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/45949191171</link><guid>http://jeffrock.tumblr.com/post/45949191171</guid><pubDate>Thu, 21 Mar 2013 19:46:44 -0400</pubDate><category>elixr</category></item><item><title>Bud Light. The perfect (and only) use for Bud Light in this...</title><description>&lt;img src="http://25.media.tumblr.com/a586bc17a36bab38d91a0c1faace3410/tumblr_mk1896Bmdm1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Bud Light. The perfect (and only) use for Bud Light in this house: as a tap water substitute when cooking. &lt;a href="http://elxr.co/p/165" target="_blank"&gt;http://elxr.co/p/165&lt;/a&gt;&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/45943677761</link><guid>http://jeffrock.tumblr.com/post/45943677761</guid><pubDate>Thu, 21 Mar 2013 18:39:06 -0400</pubDate></item><item><title>Elixr for iPhone</title><description>&lt;p&gt;&lt;a href="http://parislemon.com/post/45518639115/the-elixr-iphone-app" target="_blank"&gt;parislemon&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;A fun, well-made app for recording and rating what you&amp;#8217;re drinking. I&amp;#8217;ve been testing it out for a few weeks and I&amp;#8217;d love to see something like this take off because the data could be extremely useful at scale (not just for individual drinks, but for bars overall).&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;We were so busy launching and tuning &lt;a href="http://elixrapp.com" target="_blank"&gt;Elixr&lt;/a&gt; that I almost forgot to tell you guys about it! The Mobelux team has been designing and developing Elixr for the past few months and we couldn&amp;#8217;t be happier with our 1.0.&lt;/p&gt;

&lt;p&gt;I&amp;#8217;m thrilled to see that people are not only using Elixr, but really understanding the reason behind it. There were a few decent ways to catalog the drinks that you were having, but nothing comprehensive that was letting you share those experiences. And while sharing is core to Elixr, there&amp;#8217;s much more than that under the surface. Every time you post and rate a drink you&amp;#8217;re helping to build a world-wide database of the best places to enjoy a drink, whether it&amp;#8217;s a hand-crafted Old Fashioned or the newest Ale from Dogfish Head.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://appstore.com/elixr/elixr" target="_blank"&gt;Elixr is free and available on the App Store now&lt;/a&gt;. You can &lt;a href="http://elixrapp.com" target="_blank"&gt;learn more about it here&lt;/a&gt;. I&amp;#8217;d love to hear what you think.&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/45521956911</link><guid>http://jeffrock.tumblr.com/post/45521956911</guid><pubDate>Sat, 16 Mar 2013 16:05:10 -0400</pubDate><category>ios</category><category>elixr</category><category>mobelux</category><category>design</category><category>development</category></item><item><title>Can’t resist teasing any longer. Launching in less than a...</title><description>&lt;img src="http://24.media.tumblr.com/8a1014c826efdc1613a872c2de85fa0d/tumblr_mjdbq810861qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Can’t resist teasing any longer. Launching in less than a week!&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/44898831387</link><guid>http://jeffrock.tumblr.com/post/44898831387</guid><pubDate>Fri, 08 Mar 2013 19:51:44 -0500</pubDate></item><item><title>Old Fashioned. Rye, bitters, sugar and water. The way it should...</title><description>&lt;img src="http://25.media.tumblr.com/38308f35ced20abef5a0359f239b694c/tumblr_minghgyDyP1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Old Fashioned. Rye, bitters, sugar and water. The way it should be. &lt;a href="http://elxr.co/p/7u/" target="_blank"&gt;http://elxr.co/p/7u/&lt;/a&gt;&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/43765915613</link><guid>http://jeffrock.tumblr.com/post/43765915613</guid><pubDate>Fri, 22 Feb 2013 20:36:52 -0500</pubDate></item><item><title>Richmond Cocktail at Saison. http://elxr.co/p/7j/</title><description>&lt;img src="http://24.media.tumblr.com/b626b9e32c6f3398b489eb424fc0758d/tumblr_mili4rJcSc1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Richmond Cocktail at Saison. &lt;a href="http://elxr.co/p/7j/" target="_blank"&gt;http://elxr.co/p/7j/&lt;/a&gt;&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/43681193695</link><guid>http://jeffrock.tumblr.com/post/43681193695</guid><pubDate>Thu, 21 Feb 2013 19:17:14 -0500</pubDate></item><item><title>Manhattan  at Saison. http://elxr.co/p/7g/</title><description>&lt;img src="http://25.media.tumblr.com/2cd481b3435e831660cc650df40f5dc3/tumblr_milgjanvkz1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Manhattan  at Saison. &lt;a href="http://elxr.co/p/7g/" target="_blank"&gt;http://elxr.co/p/7g/&lt;/a&gt;&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/43678453346</link><guid>http://jeffrock.tumblr.com/post/43678453346</guid><pubDate>Thu, 21 Feb 2013 18:42:46 -0500</pubDate></item><item><title>“Please feed us, human. We are all very, very...</title><description>&lt;img src="http://24.media.tumblr.com/786a0c5d81c5f1038fb7d5ecfe8b01a7/tumblr_mi9wjgkEtz1qz8efxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“Please feed us, human. We are all very, very hungry.”&lt;/p&gt;</description><link>http://jeffrock.tumblr.com/post/43158315550</link><guid>http://jeffrock.tumblr.com/post/43158315550</guid><pubDate>Fri, 15 Feb 2013 12:57:15 -0500</pubDate></item></channel></rss>
