“If you really want to communicate something, even if it’s just an emotion or an attitude, let alone an idea, the least effective and least enjoyable way is directly. It only goes in about half an inch. But if you can get people to the point where they have to think a moment what it is you’re getting at, and then discover it … the thrill of discovery goes right through the heart.”—Stanley Kubrick
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit.”—
Buzz Andersen (buzz on Elixr) graciously chatted with me (Marc) about his love of cocktails. I know a lot more about consuming cocktails than making them, and I suspect some other Elixr members are in the same boat. So, I asked Buzz to take us through how to make a simple cocktail that uses basic ingredients and tools we may already own. He chose the Negroni.
Orange peel as garnish
Bar spoon or stirrer of some sort
Drinking glass (a cocktail glass to serve up, or an old-fashioned glass to serve on the rocks)
Knife or peeler
Pour 1 oz. each of gin, Campari, and sweet vermouth into the mixing glass.
Add ice to the mixing glass.
Gently stir the contents of the mixing glass for 20 seconds.
Pour the contents of the mixing glass through the strainer into the drinking glass. If serving in an old-fashioned glass, add fresh ice to the old-fashioned glass before straining.
Garnish the drink with a slice of orange peel made using a knife or peeler.
Buzz also notes that if you get into making the Negroni often, a pinch of salt to the mixing glass can soften the edge of the Campari and thus improve the drink.
Apologies that my part of the audio has a ring to it. I need to invest in a good microphone. But, Buzz sounds great and I learned a lot, including the difference between a shaker and jigger!
The Negroni photos were kindly taken by Buzz.
This just gave me a strong desire to start an Elixr podcast.
A fun, well-made app for recording and rating what you’re drinking. I’ve been testing it out for a few weeks and I’d love to see something like this take off because the data could be extremely useful at scale (not just for individual drinks, but for bars overall).
We were so busy launching and tuning Elixr that I almost forgot to tell you guys about it! The Mobelux team has been designing and developing Elixr for the past few months and we couldn’t be happier with our 1.0.
I’m thrilled to see that people are not only using Elixr, but really understanding the reason behind it. There were a few decent ways to catalog the drinks that you were having, but nothing comprehensive that was letting you share those experiences. And while sharing is core to Elixr, there’s much more than that under the surface. Every time you post and rate a drink you’re helping to build a world-wide database of the best places to enjoy a drink, whether it’s a hand-crafted Old Fashioned or the newest Ale from Dogfish Head.